Ask Jeff Zarrinnam practically any question about Hollywood and he will have the answer. Jeff was born in Hollywood at Kaiser Permanente Hospital more than 50 years ago and makes his home in Hollywood. Jeff also works in Hollywood, is the President and CEO of Hollywood-based Zarco Hotels Inc. which owns the Hollywood Hotel, of which he is the hotel director; and President and CEO of Chateau Celeste Inc., which owns the Chateau Celeste Hotel in Hollywood.

Jeff’s fascination with Hollywood is as deep as his roots in the community. The re-established Hollywood Hotel on Vermont Avenue was purchased by Zarco Hotels, Inc. in 1994. Jeff has amassed many original items from the hotel’s first location on Hollywood Boulevard. In addition to renovating Hollywood Hotel, Jeff is restoring the 31- suite Chateau Celeste, an upscale boutique hotel directly across the street from Hollywood Hotel, which was originally built in 1927.

Jeff graduated from the University of San Diego with a Bachelor of Business Administration degree in Accounting and has been a Certified Hotel Administrator since 1988. Jeff’s love of the hotel industry and Hollywood has kept him busier than the average hotelier. Jeff is an active board member and Treasurer of the East Hollywood Neighborhood Council and Chair of its Business and Budget Committees, Board Chair of the East Hollywood Business Improvement District, which he co-founded in 2006, a board member, Senior Vice Chair and Past Treasurer of the Hollywood Chamber of Commerce as well as chair of the Budget and Outreach Committees, and a board member of the Los Angeles City College Foundation and a member of the executive committee.

Jeff works tirelessly to improve Hollywood; he is the Steering Committee Chairman of the Proposed Hollywood Route 66 Business Improvement District and the Hollywood Western Business Improvement District. He is also on the Tourism Improvement District Steering Committee for the LA Tourism and Convention Board. Jeff’s philanthropic work is equally renowned. He is a founding board member and Treasurer of the East Hollywood Los Feliz Homeless Coalition, and is a sponsor of the Hollywood Christmas Parade benefitting Toys For Tots. Jeff is also a Board Member and Vice President of the LA Cedars Rotary Club and a supporter Project Angel Food, Hollywood Boys and Girls Club, Hollywood Police Activities League and Hollywood Central Park.

Anyone who knows or works with Jeff does not try to reach him in the early mornings because he hikes the Hollywood Hills almost daily. These treks allow him to unplug, reinforce his Hollywood footing and embrace the magnificent view that people the world over travel to see. Jeff is an avid Tennis Player and Skier. Jeff enjoys spending time with his wife Mandy, a well-known Los Angeles event planner, and his twin boys, Alex and Aiden.